OLYA'S PASSIONS

PR, Advertising, Journalism, Public Speaking, Photography, Traveling and all those simple things that make me happy

Month: November, 2012

Best from the Night of the AdEaters 2012

Friday night was a long one. I attended “The Night of the AdEaters 2012” in Wroclaw, almost 6 hours of commercials from all over the world.

I’m an Ad Eater and not just because I occasionally attend events like this, but because I’m fond of commercials. I can watch them for hours, for this reason more than half of the commercials from the show I’ve already seen.

I should admit I had higher expectations towards “The Night of the AdEaters 2012”, still I enjoyed the event. What kind of expectations I had, you would ask? I’ll tell you:

Firstly, I expected to see more ads that I’ve never seen. I expected to see a logical categorization of the commercials, not hundreds of TV spots randomly shown, a categorization by time, by brand, by country. There were advertisements from all the times, from ’70 to nowadays. I would have preferred to watch them in an order or at least have them grouped into chunks. Still there was a “category”, the commercials inspired by Star Wars were shown all together. It would have had a greater impact on me if the organizers made public the name of the ads’ authors, at least the production companies or the advertising agencies that worked on those commercials.

I discovered some impressive social ads.

WWF- Word Wildlife Fund
“We are all connected” Campaign

ARA- Industry Association for Responsible Alcohool use
“Who said one more drink won’t hurt?” Campaign

I couldn’t find this ad on internet, so I’ll try to describe it in few words. There is a little boy preparing breakfast and then a little blond girl appears. The commercial seems to be very optimistic, it’s so nice to see how a kids care about each other, but instantly this happy moment turns into sadness, when the little boy opens the door of his mother’s room and sees her sleeping after a hard drinking clubbing night.

Another social campaign that impressed me is called “Report it or it will happen again”. I couldn’t find it on internet as well. As far as I remember it was a Mexican campaign, but I’m not sure. It were several spots, in each spot it was shown various cases of robbery. This campaign would be very appropriate in my country, too. It remembered me a situation that happened to my family, while I was travelling. More than three years ago, some thieves stole from the basement of my house some expensive tools. My family didn’t report it. Some weeks later the same thieves returned and stole 2 bikes from the basement, mine and my brother’s. Again, my family didn’t report it. I know the police from my country are not reliable, but if people won’t start reporting all the iniquities, it is going to happen again.

Enough with the social campaigns, here are my favorite commercials from the Night of the AdEaters 2012:

Israel Country Branding
“Size doesn’t matter. Israel small country. Big ideas” Campaign

Car advertisements

The same idea on two different markets for two different models of Renault cars.

Renault Clio Commercial for Dutch market

Renault Sandero Stepway Commercial for Russian market

And now last but not least, I’d like to present you a Romanian commercial that aroused lots of laughs and applauses during the Night of the AdEaters 2012 in Wroclaw.

IQads- All about advertising
“Advertising is part of our life” Campaign

Happy Birthday for my Sweetest Taboo!

She is Taboo, my best friend.

Today Taboo turns 24.

We used to be together always, especially on our birthdays.

Now we are far apart. Even though she is in my heart, I hope she felt it while watching this short “happy movie” we prepared for her birthday.

I want to say thank you to all Erasmus students from Wroclaw that contributed to this surprise. I hope you all enjoyed to say birthday wishes in Romanian, in a completely unknown language for you. Thanks, you are great!

A huuuuuge THANK YOU to my beloved cousins, as well. Criss and Dumi are the best in preparing the italian delight Tiramisu. I have never tried a better tiramisu than theirs. This is Taboo’s favorite cake and it was her surprise breakfast this morning 🙂

Thank you girls for being accomplices.

Taboo, happy happy birthday!

5 GREAT things TO DO this weekend in Wroclaw

1. Enjoy the big opening of the Christmas Fair in Rynek. The Christmas tree and all the decorations will be lit on Friday, 23rd of November. The magical atmosphere will last until 23rd of December, so we’ll have a full month to be delighted by the Christmas spirit. How are the preparations going on you can check here.

2. Attend the Night of the AdEaters 2012. It is going to take place on Friday night at Multikino from Arkady, beginning with 10 PM. What can you do there? “Devour” hundreds of the best commercials from all over the world. This event is a part of the Night of the AdEaters Worldwide Tour, for the tour calendar click here. I don’t doubt the show is going to be spectacular. I can’t wait to see the very best of British advertising. Besides American and Japanese commercials, there is going to be Romanian advertising as well. The full program you can find on the official Facebook page. Next week I will share with you my impressions as an “AdEater” 🙂

3. Take part at the next Human Library on Saturday, 24th of November, at Medieteka in Wroclaw, from 12.00 to 8.00 PM. The Human Library is an innovative method designed to promote dialogue, reduce prejudices and encourage understanding. The eight hour event is expected to feature more than 30 different Living Books including titles like the Arab, an Atheist, an American, the Belarussian, a Muslim, a Jew, a disabled Person in a Wheel Chair, the Ex-prisoner, the Ex-homeless, a German, a Catholic and a Black Person. More information about the project you can find on the official webpage of Żywa Biblioteka/Human Library. By the way they have cool contests on their Facebook page, yesterday I participated and I won a book.

4. Feel the jazz at the Jazztopad Festival 2012. The name of the festival is inspired by “listopad” which in polish means “november”. All the month long there were jazz concerts in Wroclaw. On Saturday, 24th of November will take place the last performance within the Jazztopad festival. In the program is JazzPlaysEurope with Laboratory 4, at the Wroclaw’s Theatre beginning with 7.00 PM. JazzPlaysEurope is an initiative which contributes to the artistic development of jazz musicians. It focuses on musicians commencing their career on the jazz scene. The project provides an international network and a forum for the exchange of young jazz artists. Information was taken from the official website of Jazztopad Festival 2012.

5. If it’s Sunday then it’s Sunday Market, a place where you can find everything, second hand or new, vintage or high tech. You can find there from bikes to ski equipment, from furniture to cutlery, from clothes to weird, funny or pointless things. Sunday Market is more than a place for shopping. It is an open air museum which I like to visit when I have no other plans for Sunday. It is place where I can improve my Polish, because people there rarely know English. It is a place where I can test my negotiation skills. The great thing about this market is that you can negotiate the prices. I will tell you in a separate post what things I’ve bought there and how much I paid. Check the map to see how you can get there.

What plans do you have for the weekend?

Coming soon: the big opening of the Christmas Fair in Wroclaw!

Thousands of twinkling lights are going to brighten Rynek, the market square in Wroclaw, begging with 23rd of November. This magic city is getting ready for the Christmas fairytale and I’m so happy about it.

I love Christmas spirit. I love the smell of the cinnamon in a cup of mulled wine. I love to hide presents for my beloved ones under the Christmas tree. I love my childish eyes when I meet Santa. I love Christmas songs. I love writing letters with my wishes. I love to warm up next to a fireplace. I love to lit candles at the Christmas table. I love to find surprises on the Christmas morning. I love to feel as I am a kid again.

I cannot believe Christmas is coming so soon, but it’s enough for me to go out and see just in front of my house a huge Christmas tree that is being decorated right now and instantly a childish smile covers my face.

There are a lot of small wooden houses in Rynek where we could find Christmas souvenirs and nice presents for our families and friends. Also there are going to be polish locals that will delight our senses with traditional Christmas specialties. I am going to enjoy this Christmas Fair all the month long. More information about the events during the Christmas Fair you can find here.

Wroclaw is a nice place to be for Christmas. If you haven’t decided yet where are you going to spend your holidays, you should come to Poland.

Watch an inspiring video of the Christmas Fair Wroclaw from the last years.