OLYA'S PASSIONS

PR, Advertising, Journalism, Public Speaking, Photography, Traveling and all those simple things that make me happy

Month: October, 2012

Autumn spirit and my new fluffy snood

Chilly, foggy, fluffy and cozy this is how my autumn in Poland feels like. Even if the weather is getting pretty cold I have a new “friend” that keeps me warm. It’s made out of mohair and it’s called a snood.

This piece of soft happiness has an inspiring story behind. It was hand made by Diana, a creative young woman from Moldavia that knows how to follow her dreams and strives for them. She turned her passion for knitting into Friday Knits, a magic place where woolen and mohair fibers get shapes and personality.

It’s been awhile since I was admiring her works and finally I decided that I deserve one special tubular scarf. It was designed especially for me. I had no idea how it’s going to look like, so it was a surprise. When I opened the eco-friendly pack, 2 weeks later, I was amazed. It was exactly how I imagined. It is soft, warm, elegant and very versatile. It can be worn either pulled down around the neck like a scarf or over the shoulders.

I love my snood and fall in Wroclaw!

Let me show you some more Friday Knits fluffy wonders 🙂

Oh, I’ve almost forgot to show you the eco-friendly pack I’ve got my snood in.

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BTL marketing for Wroclaw’s ZOO

New armoured rhino in Wroclaw's Zoo

Wroclaw’s ZOO has a new “kid” in the house. A young Indian rhinoceros named Tarun, has just arrived to Poland less than 2 weeks ago. I would have never found out about it, if there weren’t 3 giant transportation boxes in the city, like those from “Madgascar” animated movie. Every time I passed by them, I had a smile on my face.

BTL activity for Wroclaw's ZOO

One of the giant transportation boxes

First, I saw one of these huge boxes with a Zoo inscription on it near the airport, but I didn’t pay attention to it. But when I saw 2 other boxes in 2 different locations, pretty crowded, I thought there must be something special about this “phenomenon”. Guess what, it wasn’t just a box. It had a small hole, like an eyehole highlighted by a red arrow, through which you could look inside and see almost a real rhino in it. It was a 3D image of a rhino that made it look so natural.

I really liked this BTL activity of Wroclaw’s Zoo, but I had the impression that something is missing there, concerning the feedback of this promotional campaign. I visited their Facebook page and they had a photo contest about these giant transportation boxes, it was really nice, but the question is how do people find out about the contest? They missed a great opportunity to bring new visitors on their official website and Facebook page. My opinion is that they should have printed on the boxes their internet pages, through which visitors can properly “get in touch” with them, to read more about the new resident of the Zoo, participate at their contests and then let the “word of mouth” work for them.

By the way, Wroclaw’s Zoo is very active in social media, their Facebook page is updated and they are regularly organizing contests, posting news and pictures. Nowadays New Media Advertising is one of the most efficient promoting instruments.

Another BTL activity of Wroclaw’s ZOO that pleasantly surprised me is the special event “Cooking for Rhinos”, that took place in the middle of September at one of the local restaurants. There the General Manager of the ZOO, Radosław Ratajszczak, found himself in a new role – Chief of Indian cuisine. So, the guests of the event had some special Indian dishes from the Zoo’s GM.

I hope these teasing activities increased the number of visitors, because the ideas were brilliant. In my case they worked, I paid a visit to Taruna and other Zoo inhabitants. I enjoyed going to Wroclaw’s Zoo, I spent there almost 4 hours, if not the rain I could have stayed there more.

I warmly recommend you to visit Wroclaw’s ZOO!

Taruna- newcomer at Wroclaw’s Zoo

Source: Wroclaw’s Zoo

A little moment of tenderness

The cutest bears ever, they were walking like dancing

Lions are enjoying their siesta time

A hungry suricate at Wroclaw’s Zoo 😀

The ugliest bird I’ve ever seen 😀

Lazy bear

Lunch time for giraffes

Source: Wroclaw’s Zoo

Urban knitting in Wroclaw

The fall behind my window is quite cold. Even if the leaves are still green, I feel that autumn took its role seriously. The windy weather makes me put on my favorite wool sweaters. It seems that I’m not the only one freezing in Poland. A lot of trees from the Centennial Hall Park in Wroclaw are “dressed” in colorful woolen clothes.

Hala Stulecia

Linden trees alley in Hala Stulecia Park

Linden trees "dressed in knitswear"

Urban knitting in Wroclaw

This form of street art is called “urban knitting” and consists of decorating with “fiber graffiti” urban elements as trees, benches in the parks, bus stations or street lightning. First I’ve seen a joyful tram station on Wroblewski Street, decorated with handmade knits, with colorful flowers and “spider’s web” made out of wool. Everybody in the station was cheerful and happy to touch and sit on that soft rainbow. On a cloudy day these decorations can easily bring some sun and warmth in the eyes of people. At least this was what I felt when I saw it first.

Photo source: http://angestrickt.blogger.de/

Hala Stulecia Happy Tram Station in Wroclaw

Photo source: http://angestrickt.blogger.de/

Colorful and “warm” tram station

On the next day I went for a walk to the Centennial Hall Park, I was amazed to find the long linden alley covered with “knitwear”. The trees were properly dressed for the cold season. Every “cloth” was unique, in different colors, textures and knitting patterns. One tree I liked the most, it wore a multinational “cloth” with different flags on it.

Flags on a tree-knit

My favorite “tree knitwear”

Centennial Hall Park Wroclaw

Urban knitting in Centennial Hall Park Wroclaw

Colorful trees

If I were a tree I would love to wear that kind of colorful clothes

Centennial Hall Park

Colorful tree

It was so warm and soft, just perfect for a hug

This “urban knitting” project is called “Angestrickt” in translation from German “On knit”, here you can find more information about it.  The initiative to decorate urban elements with “knitted clothes” is a part of the German Minorities Festival in Poland, organized for the 4th time by German Cultural and Social Society in Wroclaw that took place on 29th of September.

Urban Knitting in Wroclaw