Here we are, “to give or not to give?” this is the question of my first blog post. You may think Hamlet had a more existential problem, but this one is worth taking into consideration, too.
Some weeks ago, one of my friends posted a status on her Facebook wall, sounding like “never ask for what ought to be given”. We had a short conversation on that, but we didn’t go in depth of the subject. For this reason I was still thinking about the idea of giving and receiving. By giving, I mean helping, advising, doing something good for others.
Obviously, when somebody gives, other receives. But I truly believe the phenomenon of giving and helping is more than that. It works like boomerang, it returns to you when you throw it in the right way. And the right way is to help by being honest and sincere, to give without waiting to be given. Nobody ought to do something for us, but we can do something good for others. The Universe will find a way “to return the favor”.
I was very surprised to find this principle in business as well. The concept is called Giver’s Gain, firstly used by Ivan Misner, the founder of Business Network International (BNI). The philosophy is this: if you help other people, others will want to help you in return.
Erik Deckers and Kyle Lacy, in their book “Branding Yourself”, explain that “Giver’s Gain means that if you add value to someone else’s life, you have gained goodwill. If you add enough value to other’s lives, the goodwill visited back on you will be returned many times. So, you, as the giver, gain more goodwill by being helpful than you will if you are selfish and try to keep all the opportunities to yourself.”
Giver’s Gain philosophy can be applied in any kind of activity, but in Public Relations it becomes a rule. PR is about building relationships and the “giver’s gain” principles help in strengthening those relationships. I learnt this lesson from my experience.
“The best way to start practicing Giver’s Gain is just to step into the circle and be the first one to give”, say Erik Deckers and Kyle Lacy.
So, my online friends, I’m ready to give you a part of my energy, creativity, optimism, enthusiasm. I’m ready to share with you my experiences, dreams and passions.